Purefoods elevates the dining experience with the introduction of Purefoods Honeycured Thick Cut Bacon, making it easier than ever for everyone to have a flavorful bite. Now with larger and juicier slabs that redefines satisfaction. This delectable creation strikes a harmonious chord between the sweet and savory, an exquisite flavor balance that resonates with Filipino families' palates.

SM Megamall starts to spread sparks of happiness with an out-of-this-world Christmas event!

SM Supermalls brings back the excitement in every visit, joy in every sight, and a magical connection in every experience that will make every Filipino’s Christmas happier and brighter.

The Jollibee Group and Yoshinoya International hailed its partnership in a ceremony that culminated in a beef bowl toast led by Jollibee Group President & CEO Ernesto Tanmantiong (front row, 3rd from left), Asia Yoshinoya CEO Tetsuya Naruse (front row, 4th from left), Jollibee Group President for Philippine Business Joseph Tanbuntiong (front row, 2nd from left), and Jollibee Group Chief Real Estate and Design Officer William Tan Untiong (back row, 3rd from left). 

The Jollibee Group welcomed Yoshinoya International executives in a Partnership Ceremony on June 25 to celebrate their collaboration that will bring the authentic Yoshinoya Japan beef bowl experience to the Philippines. 

Yoshinoya, Japan’s world-famous Beef Bowl Chain, is the first foray into Japanese food by the Jollibee Group. Jollibee Foods Corporation formed a joint venture with Yoshinoya International Philippines Inc. (“Yoshinoya International”) to operate the Yoshinoya stores in the country, with plans to expand to 50 stores in the long term. 

The Yoshinoya International executives who attended the private ceremony were Tetsuya Naruse, CEO of Asia Yoshinoya International Sdn Bhd (“Asia Yoshinoya”); Shigekazu Miyata, President of Yoshinoya International; and Shigeo Kurokawa, Director of Yoshinoya International.

Asia Yoshinoya CEO Tetsuya Naruse hailed its partnership with the Jollibee Group during the partnership ceremony. “In the history of Yoshinoya, I can say that we have never encountered a company such as yours. I’ve met the best partners that we could work with and I’m really looking forward to this partnership.”

"We would like to thank Yoshinoya International for partnering with Jollibee Group. Together, under Yoshinoya Jollibee Foods Inc., we will grow and expand Yoshinoya in the Philippines, and we will work hard to make it the No. 1 Japanese restaurant in the country," said Joseph Tanbuntiong, President for Philippine Business of the Jollibee Group.

In a disclosure released in February 2021, the Jollibee Group said it aims to be the leading market developer of foreign restaurant brands in the country, as these foreign franchised brands are expected to contribute to the sustainable growth of its domestic business.  Jollibee Group continues to see the success of brands like Burger King, Panda Express, and PHO24 and will apply the same success drivers in expanding Yoshinoya. 

Partnership for success

Like the humble beginnings of the Jollibee Group, Yoshinoya started as a family-run shop located at Nihonbashi Fish Market in Tokyo. Today, Yoshinoya has more than 2,000 global locations.

“Our dreams to make it big one day in our respective markets have driven Yoshinoya and the Jollibee Group to continuously work hard and always strive for excellence,” said Tanbuntiong. “With similar values and a true love for great tasting food, we see a strong foundation for success in this partnership.”  

“I met Jollibee Group Founder and Chairman Tony Tan Caktiong, and after our conversation, I concluded that there is no other company that we would like to do this partnership with. And although some years have passed since then, we have reached this moment today and it’s all thanks to all your efforts,” added Naruse. 

“Part of who we are in Yoshinoya Holdings is being ‘For the People,’ which means reaching as many people as possible with our tasty and value-for-money food—this is also what the Jollibee Group is all about. I look forward to working well together and I commit that we in Yoshinoya will give our full support to the Jollibee Group,” he added.

Now ready to serve the same superior tasting and authentic Japanese Beef Bowls, Yoshinoya is set for its grand opening slated this July.

When it comes to celebrations and feasts, no one does it quite like Pinoys. Whether it’s Christmas, New Year, or birthdays, families, friends, and even neighbors all come together to enjoy generous spreads of food that goes hand-in-hand with fun laughs and stories on the dining table. One dish that must always be present, no matter what occasion, is pancit, as it symbolizes longevity and good health. To excite and complete any celebration, Max’s Restaurant is now offering a more enticing way of eating this traditional Filipino dish with its newest Crispy Pancit Canton.

Max’s, being the flagbearer of Filipino cuisine and culture, has elevated the classic with its Crispy Pancit Canton. For only PHP 199, delight your loved ones on their birthdays as it’s a mountain of crispy, golden fried noodles, generously mixed with flavorful chicken balls, squid rings, as well as fresh and colorful vegetables. As soon as it reaches your tables, it’s then drizzled with a lavish amount of sauce, making it a truly showstopping dish for special gatherings.

The Crispy Pancit Canton is also the perfect partner of your all-time favorite, the Max’s Sarap-To-The-Bones® Chicken. Friends and families can enjoy this through the House Classics Birthday Bundle, which is a glorious feast consisting of one (1) Regular Whole Fried Chicken, one (1) Crispy Pancit Canton, one (1) Large Plain Rice, and four (4) Glasses of Iced Tea for only PHP 999. Level it up with the House Classics Birthday Bundle Plus for only PHP 1,399, which is also a combination of one (1) Regular Fried Chicken, one (1) Crispy Pancit Canton, one (1) Large Plain Rice, and four (4) Glasses of Iced Tea, but this time ending it with your choice of four (4) Vanilla Ice Cream or Buko Pandan.

“For Filipinos, birthdays are not just a celebration of life but also about spending time and making more memories with the people dearest to us,” says Max’s Restaurant & Max’s Corner Bakery Marketing Director Mark De Joya. “As we celebrate 75 years of exciting diners with memories over eating Sarap-To-The-Bones Fried Chicken, we continuously look for opportunities to elevate their dining experiences with our unique take on classic Filipino favorites, like Max’s newest Crispy Pancit Canton.”

Available for dine-in, takeout, and delivery in all Max’s stores nationwide, diners will have all the more reasons to make more memories and celebrate Every Day To The Max!

Locally produced, farm fresh and world-class duck ham enters the Philippine market!

EDL Agritourism Farm Inc. has announced The Primaduck Premium Peking Duck Ham, a new product. The Peking Duck Ham is a perfect holiday ham and offers a new way for the holiday season buyers to enjoy a unique type of high quality ham, as alternatives to the usual hams found in the market.

“We are proud to launch a product that is now being revered by top Chinese restaurants in the country and greatly appreciated by the Federation of Filipino Chinese Chamber of Commerce,” says Allan B. Casajeros, VP for Operations at EDL Agritourism Farm Inc. “Surely, every ham loving person will love the taste, aroma, and texture of this very special Peking duck ham.”


Features and benefits of The Primaduck Premium Peking Duck Ham include.

· Locally produced and bred in a state-of-the-art SMART facility, in Capas Tarlac

· Anti-biotics and hormones FREE

· Bird-flu FREE

· Cured and ready to eat


Last November 21, 2019, Primaduck Premium Peking Duck Ham was featured in Umagang Kay Ganda on ABS-CBN (2) at Estancia de Lorenzo, who is responsible for cooking and preparation of the premium ham. It is now being featured in several publications and platforms on both digital and print. The Primaduck Premium Peking Duck Ham will be available starting December 1, at P1,799. For more information, please visit http://www.pekingduck.ph/ham.


About EDL Agritourism Inc.: EDL Agritourism Farm, Inc. is a diversified and integrated 33-heactare farm tourism destination in Capas Tarlac. It offers a total farm tourism experience like no other and houses the Primaduck SMART housing facilities and several farms that produce, livestock, poultry, organic fruits and vegetables.